Turning the marketing world upside down and inside out:
Reskinning, our drive too.
Because the world can never stand still.
And neither can we, so hunt, hunt, hunt.
Everything to get to the core of a brand and product.
The essence, a guiding principle from which communication forges unity and creates speed.
It has to break through the digital clutter and create significant results in sales and brand loyalty.
Collaboration as one, across all disciplines, that is the ambition.
In all of this, creativity is the grease in the wheels.
It creates freedom on the square millimetre and autonomy without losing each other.
The human mind is playful and asks to be stimulated, interaction to go along on a journey and make the unimaginable imaginable.
We are far from having seen everything, the tip of the iceberg is tiny. Fortunately with the arrival of AI that tip is growing and we can make great strides. Fantastic for us as human beings. It helps to make the difference and gives the chance to be ahead in the hunt to connect consumers to brand and product.
Bart and Martin.
We are Bart and Martin. We have been working together since 1992.
We disagree about almost everything, and agree on what matters.
We’ve been each other’s first audience, harshest critic, and best collaborator, across campaigns, across categories, across decades.
What you’re building in Amsterdam is an in-house studio with the pace of an agency and the depth of a brand partner. Social-first. Digitally led. Globally relevant, locally alive. We know that model. We’ve operated inside it, separately, and together.
Martin spent years as Executive Creative Director at DDB, Lowe, and FHV/BBDO. He built campaign systems for Centraal Beheer, Douwe Egberts, Delta Lloyd, Philips, Eneco. Brands that needed not just an idea, but a language. He thinks in platforms before he thinks in executions. In order to create Brand consistancy content throughout all channels, locally and globally.
Bart has spent twenty years translating strategies into stories that people actually want to engage with , for Nationale Politie, ING, Canon, and Kruidvat. He produces formats and content, not just concepts. Video, audio, immersive experiences, AI-assisted workflows. Hands-on, start to finish. As a voice-over artist since 1992, he hears copy differently. He knows when a line lands before it’s been tested.
Between us: one who shapes what it looks like, one who shapes what it says. Or the other way around: upside down or inside out. Whatever works.
You asked for curiosity about AI. We love it. Not because it’s fashionable, but because it makes the work better and faster when used with discipline. We keep the human instinct sharp, we are the humans in the loop.
About the assignment: the brand behind this studio makes things people use every morning. Coffee machines. Air fryers. Vacuum cleaners. Products that are ordinary until someone decides they shouldn’t be. That’s the brief we love.
We’re not applying for a job. We’re applying to build something. A 12-month FTC is a good place to start.
We’d be glad to share work, meet for coffee, or both. Preferably with a machine that deserves a great campaign.